THE NEW DAWN OF CERAMICS
From September 26 to 30, the Iris Ceramica Group is participating in the 39th edition of CERSAIE - the International Exhibition of Ceramic Tile and Bathroom Furnishings, in Bologna, exploring the concept Shaping the Future.
The birth of the world’s first green-hydrogen powered ceramics factory - H2 FACTORY - inspires the concept of a spectacular multi-site event involving the three main company showroom and the CERSAIE trade fair in Bologna. It is a narration of the technological innovation and sustainable future that Iris Ceramica Group intends to build, a story that has been written in the company’s DNA for over 60 years.
The new H2 FACTORY located in Castellarano (Reggio Emilia) will be the world’s first ceramics factory to use green hydrogen (taken from renewable energy sources) in the fuel mix that powers the kilns.
AT CERSAIE, THE EXHIBITION SPACE COMES ALIVE AND TOTALLY INTERACTIVE
Five interactive installations guide visitors on a virtual journey from the universe to the H2 FACTORY.
While the new 12 and 20 mm thick ceramic materials - produced in the new factory that, by the end of 2022, will be powered by a blend of green hydrogen - are explained through virtual landscapes to be navigated and explored first-hand.